perhaps the Mac Studio and the fancy display is aimed to the ultra rich demographic. You know, the folks that can afford to pay 69 million dollars for digital art. cough... Hey, good for them. Apple should figure out how to get their attention because I certainly cannot afford that. Even if I could afford it I probably would not buy one. It is sort of like driving the the grocery store. Do I need an expensive italian sports car or will my run of the mill average joe vehicle work just as fine?